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THE NEW UPSCALE DATING NICHE

New niche upscale dating sites may be the way of the future for online dating as larger sites see a decline in profit. According to Comscore, unique visits to dating sites fell in March even though overall internet traffic increased 6%.

MILLIONAIRE UPSCALE DATERS

Upscale dating websites are touting millionaire singles among their pool of registered members. Singles looking for financially compatible relationships are taking advantage of sites that offer upscale daters a look into the financial status of its members.

THE WANTS OF UPSCALE DATERS

Dating websites have carried the reputation of being low-brow or high-risk since they began in the mid 1990’s. Yet new niche dating websites are catering to the specific needs and wants of upscale singles. With features that allow members to list their annual income and net worth, upscale daters have an easy way of showing off their financial success.

Upscale daters from all around the country are creating accounts that describe their love of the finer things in life. One upscale dating site provides its members with the option of becoming ‘Diamond Club Certified’, which certifies their net-worth and annual income. This verification adds a layer of assurance and protection to the skeptical upscale dater.

Most upscale dating sites cater to wealthy, young, and attractive individuals. The most popular upscale dating site requires members register as either a Wealthy Individual or an Attractive Individual. Those registered as Wealthy Individuals are allowed to search the profiles of Attractive Individuals, and vice versa.

Many college students, single moms, struggling artists and aspiring actress and models are signing up for Attractive Individual accounts on upscale dating sites. “It’s no secret that money talks, and when you’ve got college tuition as high as mine, you can definitely understand my need for a financially secure partner” says one upscale dater.

The concept of upscale dating was arguably the brainchild of Brandon Wade, creator and CEO of 3 leading upscale dating sites. “It’s a romantic relationship, and yes, money is involved, and money makes it easier to romance somebody” says Mr. Wade.

When it comes to upscale personals, expect to see upfront and honest financial expectations. As upscale classifieds and upscale dating personals continue to gain popularity, don’t be surprised if you date asks you “what you do” a little sooner than normal.